Founded in 1949 by a group of parents seeking equal treatment for their children with intellectual disabilities, today IHC has grown to become New Zealand’s largest support provider employing around 5500 staff, and directly supporting close to 7000 people with intellectual disabilities.
Greg Millar, IHC’s National Manager Fundraising, explains how incredible growth, and big changes in the fundraising climate made IHC’s long-standing CRM platform redundant.
With a CRM in short fall and big dreams for moving their charity to the next level, the IHC team sought out a new platform, and found it just across the ditch in Australia.
To put it simply, IHC had outgrown their CRM platform. With big dreams to grow their organisation, and meet the changing needs of the donors and supporters, the non-profit set out to find a platform that would help them achieve all their goals, both now and into the future.
“When you look at many commercial organisations now, customers are getting used to going to online portals, reviewing their data, completing pieces of information, surveys, or looking at information that is tailored to the individual customer.
We were working with an outdated fundraising platform that had served us well for many years and provided us with the tools to handle our day to day fundraising processes. It tried hard to keep up with our needs, and we found many work around platforms, but many of these involved manual systems that took our focus away from creating solid strategic campaigns."
Greg Millar, IHC's National Manager Fundraising.
“Implementing Clarety has been a big step forward for IHC. After one year, we are beginning to see some valuable time savings in our processing and reduction in manual processing, and we know there is more to come. This means we can start putting staff resources into more strategic-focused areas, and really start to change the way we raise funds and donor awareness for IHC.
We are already starting to see the benefits of automated journeys, so monthly donors get special automated email messages at different stages of their monthly journey and right now we are barely scratching the surface of what the system can do.
We’ve been able to integrate with our Call Centres and Face to Face programs which is going to be a huge benefit into the future for our donor retention programme.
We are still in the infancy of maximizing Clarety’s uses, and that’s one of the exciting things about the platform. It really has the ability to grow with us."
Greg Millar, IHC.
Greg Millar, IHC National Manager Fundraising